By Nick Hawton
BBC News, Belgrade
Peering down at you from billboards and street walls is a picture of Vojislav Seselj, leader of the Serbian Radical Party and one-time lecturer, alleged paramilitary leader and now defendant at the UN war crimes tribunal in The Hague.
Even in Belgrade, regarded as less nationalistic than the more conservative countryside, his picture appears on trees and telegraph polls, his name written in graffitti on the walls of student buildings.
The posters are there for the coming January general election but the graffitti has been there for years, a testament to the support he still enjoys. Mr Seselj's Radical Party remains the largest single grouping in the Serbian parliament.
For many Serbs, but by no means all, Mr Seselj remains a person to look up to, a representative of uncompromising Serb nationalism. In the past, he was one of the key advocates of a greater Serbia.
Serbian television has been closely monitoring events at the Seselj trial in The Hague, especially since he began a hunger strike two weeks ago.
Many here still believe the death in The Hague of former President Slobodan Milosevic in March is shrouded in mystery and suspicion.
Belgrade's newspapers gave the start of Mr Seselj's trial low-key coverage, although one tabloid referred to an alleged CIA plot to kill him. Conspiracy theories abound, as ever.
"I don't know if he's a war criminal or not," says Mladen, 55, sat in a Belgrade bar.
"But at least he fought for Serb interests. And, anyway, The Hague is totally anti-Serb. He was never going to get a fair trial."
Others prefer to look to the future.
"We need to move on and think about where Serbia goes from here. Seselj only represents the past," says Dragan, 44, who runs a small shop in Belgrade.
At his farewell rally in 2003, thousands of flag-waving Radicals from rural areas flocked to Belgrade to see his final speech before he handed himself in.
I was there in the crowd. His rabble-rousing rhetoric was a hit with his admirers.
Mr Seselj's antics at The Hague and his mockery of the tribunal have struck a chord with many Serbs.
Once he told judges to remove their robes because they reminded him of medieval inquisitors and, on another occasion, refused to be represented by a court room lawyer because he had a "bird's nest" on his head, referring to the lawyer's traditional wig.
Some people even have short video excerpts on their mobile phone of Mr Seselj's confrontations with the judges. It has almost become a party piece.
Others condemn the fact that the leader of the Radical Party has been waiting for three years for his trial to begin.
Despite his trial having begun - and notwithstanding his hunger strike - Vojislav Seselj has just been put at the top of his party's list for January's election to the Serbian parliament.
And no-one is ruling out the possibility that the Radicals will again enjoy electoral success.